In 1926, Rolex created the “OYSTER”, the world’s first waterproof wristwatch.
Over the years, Rolex Oyster has acquired an unmatched reputation for timeless elegance, combined with exceptional ruggedness and dependability.
Rolex watches have traveled the entire earth from the highest picks to the deepest oceans.They have become truly synonymous with success and excellence in all aspects of human undertakings.
Rolex is without doubt the most recognized watch in the world, what is not so well known is that the modern Rolex is the basis of almost all modern watches. The waterproof case, the self winding movement, the date window in the dial, the GMT two time zone watch and the diving watch are all Rolex inventions.
The Company itself is unique in that it is still privately owned and that the principal shareholder is a private family trust all of whose profits are given to charity. Due to this unique structure it does not have to concern itself with short-term profit goals and can therefore plan for the long term.
